Almost two-thirds of Fortune 100 companies use Net Promoter Score (NPS) to poll customer satisfaction and maybe you’re like me – I have had enough surveys. Apple founder Steve Jobs hated them. He believed that customers couldn’t envision something new until they experienced it. But Apple does satisfaction surveys after the point of sale.
When you’re really pleased with something you can’t help but say it. If not, there’s Yelp. Making people feel good whether it’s about a product or a service or even a relationship is the ultimate survey. We like to feel good about things – smart, intrigued, valued.
Back in 1925 Harry Overstreet, author of Influencing Human Behavior may have hit the nail on the head proving we’re overthinking again: “People will sit up and take notice of you if you will sit up and take notice of what makes them feel important.”
Share – I’ll make more